Mar 212012

One of the most important aspects of a small business Information Security Policy is the Business Continuity/Disaster Recovery Plan (BCP).  The BCP basically covers what your small business should do in the event of anything from losing your network server to losing complete access to your office space.  It is your plan to ensure that you can continue to offer your products and/or services to your client base in the event of any business operation downtime…essentially keeping your business up and running and your data secure.

 Business Continuity Plan

I covered some basic steps in my 5 Step Data Security Plan for Small Businesses, and first let’s recap.

  • A BCP is a plan to determine who is in charge and who is responsible for each action.
  • Key personnel contact information – Obviously for contact but also to set in motion pre-assigned duties and responsibilities.
  • Key contact information for service providers such as third party network administrators, security monitoring, phone, internet, etc.
  • Key contact information for your local police in addition to your legal representation
  • Backup communications plan

All of the above points are essential elements of a well defined BCP, but let’s now expand on what the small business BCP should include.

  • You need to define your BCP (what scenarios it covers) and who is responsible for activating and coordinating the plan.
  • Setup a timeline for testing, reviewing, and making changes to your plan.  Generally a good rule of thumb for testing (items such as restoring your backups) should be done twice a year, while reviewing your BCP can be done yearly.
  • How is your data backed up?  How long will it take to restore the data?  And can you access it remotely?
  • What should you do in the event you lose access to your office?  Do you have an alternate location?  How will employees be able to contact each other, clients, and login to your network?
  • What if you can’t reach key employees?  Who are the backups, and who is responsible for what scenario?
  • What about a loss of communications?  Can you access your email in the event your server is down?  Do you have mobile phone communications for all key employees?
  • What about if you lose your equipment and/or software?  Do you have a replacement list of essential assets and software?  Do you have mobile backups, such as laptops, you can use for access until you can replace equipment and software? 
  • What about your important documentation?  Is it properly secured and protected?   Have you copied important documents and filed them electronically so you can access them?
  • And finally, although it is not necessary, you may want to include a list of likely scenarios and how you would react to each scenario. 

Follow these simple steps, and you can easily create Business Continuity Plan for your small business.  And remember to make sure key personnel have copies so they know exactly what to do in the event of an emergency.

Mar 092012

Promoting your social media networking via your website is an important step in marketing your small business.  There are several benefits to doing this.

  • Allows your customers to more easily interact with you
  • Makes it easier for your customers to promote you through their social networks
  • Helps from a search engine optimization (SEO) standpoint – fresh content, link promotion via social networks, etc.

Here are some tips on how to do it.

1.  Use social media buttons to link to your main social network websites.  Place the images in the top or bottom navigation bar.  See number 1 in the image below.

2.  Do you have a blog?  If so when you create new blog posts, link them from your home page (see number 2 in the image below).  It is a good way to show the search engines, in addition to your customers, that you are constantly creating new and valuable content.

Website Social Network Promotion

3.  If you have a blog, also make sure you provide social share buttons to allow your readers to share your content with their social networks.

Blog Social Recommend Buttons

4.  Do you post articles on your website?  Do you have an e-commerce store?  Do you have a newsletter?  Use social share buttons to allow your website users to recommend or share your content.  AddThis offers and easy to customize social share toolbar. 

Social Share Buttons

Follow these easy steps, and you will effectively promote your social networks via your small business website.  Just keep it simple and don’t overdo it.