Here is an article targeting tech resolutions for small businesses. I have a few comments and a different viewpoint for some of the points so I am adding the heading for each along with my comments. As always a quote and link to the article are at the end of the post.
- Ignore Android at Your Peril – Personally I use an Android phone, but I do not recommend it for the novice user for security reasons. In addition integration with Windows email, which is still very prevalent, is still lacking. At a minimum if you are going to use an Android phone, use a security program like Lookout and the K-9 app for email.
- Start Prepping for Windows 8 – Windows 7 was a huge improvement, and if you are still on Windows XP, then I recommend upgrading, but small businesses may not be able to afford to continually upgrade. I would look into the free or lower priced competing Office products, or even take a look at Microsoft Office 365, their cloud product offering desktop applications.
- Accept Tablets as Mainstream Devices – In my humble opinion (IMHO), tablets are a fad in the business world, and netbooks are very much lacking for any serious business use. Sure there are some applications where a tablet makes sense for a small business such as an interior decorator giving in-home displays to clients, but laptops have come down so much in price and offer so much more versatility so I still think they should be your first consideration.
- Make Mobile Security a Big Deal – I could not agree more. See my comments on number 1.
- Leave No Stone Unturned When It Comes to Security – I could not agree more. See my blog and site for more info.
- Develop a Flash/HTML5 Strategy – HTML5 yes. Flash no. Flash is ok for demos or as a small complementary integration with your site. But a complete Flash site is useless from an search engine optimization standpoint because search engines cannot crawl Flash sites. In addition Flash sites can be annoying to the customer. Stick to text, images, and video, and use Flash in moderation.
- Get Ready for Video – Video is probably one of the biggest growth opportunities to market to your customers.
- Put Your Social Media in Order – I could not agree more, but do not overdo it. Obviously I am a big believer in social media as I offer the consulting service, but you can easily get overwhelmed with all of the offerings. The strategy I advise is to keep it simple, and spend only a few hours each week working on social media. I recommend a blog at a minimum, but if your market is B2B consider LinkedIn and YouTube or Twitter. If your market is B2C consider Facebook and Twitter or Forum marketing. Master one or two social sites, and then expand.
- Figure Out the Cloud – I think the jury is still out on cloud computing. Sure it can save you money, but I still have security concerns. I would be very cautious about what types of company information I put on another company’s remote server. Remember if you put your client’s info on a cloud server, and it is compromised in any way, you are responsible for it – not the hosting company. Keep it simple for now. I do not see any real advantages in being an early adopter here.
All in all this was a good article, and there are quite a few items to consider for your small business in the coming year.
“There’s no telling what the future will bring, but one thing is sure: In the world of technology, nothing stays the same for very long. The year 2010 wasn’t terribly turbulent for tech, but 2011 is shaping up to be more of a thrill than you might expect. From Android’s scorched-earth march across the industry to malware threats that we have yet to wrap our arms around, it seems as if everything is about to change.
With that in mind, here are nine resolutions for the small business operator to think about for 2011.”