Disclaimer: I have not been practicing what I preach. Work has been steadily growing for me, which is a great thing, but it also leaves me little time for working on other business necessities like my social marketing campaigns. For example when I first started my business, I was doing 4 – 5 blog posts each week. I eventually decreased this to twice each week, but in the last month, I have only created one blog post. In addition I have linked my blog to LinkedIn and Twitter so as a result I am producing very little activity on these social networking websites.
So here are some tips to help you manage your social marketing campaigns, and hopefully I will take my own advice.
- I basically have to say the first tip, even though it is a no-brainer. You have to dedicate some time to your social marketing campaign. Well like I said, no duh, but at least I can share some ways that help me get it done. Calendar reminders. I find some calendar reminders to be annoying, but I will let them keep dinging on my computer until I finally complete the task. Or I just dedicate some time each day or week and stick to it. And finally I will put together a list of topics in advance, and try to write some starting content around each topic.
- Link your social marketing accounts so when you update one, it automatically updates other social marketing network. Disclaimer: If your small business has a dedicated marketing person, then I do not always recommend this method just because a certain amount of personalization is required on social networking sites. But if you are a small business owner doing it yourself like I am, then you can link your blog to Twitter via a program like Google Feedburner. I also link my blog and Twitter accounts to my LinkedIn account so when I make an entry on my blog or Twitter, it shows up in my Update activity on LinkedIn.
- Use social media dashboards to manage your social media accounts. Dashboards like HootSuite, OnlyWire, and TweetDeck, allow you to manage your social marketing accounts and sometimes multiple accounts. For example with OnlyWire, you can create a blog post and submit it to multiple social networking websites with the click of a button.
- Do not overdo it. Stick to only 1 or 2 social marketing networks until you have mastered them, and then move to other networks. For example if you are business to business, then consider a blog and LinkedIn.
- Engagement – Create a small network and engage with them on their social networks and vice versa. The key to remember here is to provide meaningful content engagement and avoid spam. If you are not providing value, then do not do it.
- See what your clients are doing in their social works so you can determine the most effective ways to interact with them. Gist is a good tool for putting all your social networking contacts in one place so you can monitor them more effectively.
- Analytics – Review your social networking analytics to see what is working and where you need to maximize your efforts. Twitter is releasing a web analytics tool, or use Google Analytics to montior your blog traffic. Argyle Social is another good tool.
So quite honestly even though I have provided you with some good tips to help you manage your small business social marketing campaign, even the tips can be overwhelming. Once again pick one or two items, and master them first before expanding into other areas. If you have any tips to offer for managing your social marketing campaign, please feel free to share in the comments below.