Recently I wrote a blog post discussing YouTube’s addition of analytics. YouTube makes a lot of sense for small businesses to use as a means to engage your target audience. In addition to being a great way to market your products and services, you can use video to demonstrate your products and services in action, offer how-to instructional videos, and provide general tips and advice videos your target audience would find helpful and informative.

Even though the “old” video distribution channels are fighting it, streaming video is becoming a huge market. Just look at the success of Netflix, Amazon Video, and many other others. Google has taken notice, and they have made some changes your small business should be aware of so you can maximize your social marketing efforts on YouTube.

YouTube is focusing more on the channel layout in addition to subscriptions to channels, and the Subscription Feed is now highlighted on the home page (see image below of the home page of a new YouTube account). Users are now encouraged to subscribe to channels and videos, and Google now gives more emphasis to subscription numbers. In other words YouTube is now acting more like social networks (think Facebook Likes) so the more subscribers you have, the more relevant your channel and videos become (ie. you attract more eyeballs).

YouTube Subscriptions on the home page

So if you have not already, sign-up and login to YouTube to create a channel for your small business. Optimize it with keywords, title, description, your brand, etc and begin to market it through your small business website and other social marketing networks. And as always if you have any questions or comments, please feel free to enter in the comments below.

Recently LinkedIn and YouTube have made some enhancements that will be beneficial to your small business social marketing program. 

LinkedIn Events

LinkedIn has recently revamped their Events tool, and you can use the tool to search for events to attend or to post events your company will be hosting.  You can search for events via subject, location, industry, etc.  If you are posting an event you are hosting, remember to be specific and add all the details.  In addition you should promote via LinkedIn, other social marketing networks, and your traditional marketing avenues. 

LinkedIn Events

LinkedIn Improve Your Profile

LinkedIn has always been strong about encouraging you to update and add to your profile, and I covered Creating Your LinkedIn profile in depth in my LinkedIn Tutorial article.  LinkedIn now provides a link to Improve Your Profile, and you will be prompted to do such items like Update your education, Add your skills, and Appear in keyword searches.  In addition check out the beta Skills section under More in the top navigation bar on LinkedIn.  You can search all content on LinkedIn for specific skills.

Improve your profile on LinkedIn

Improve your LinkedIn profile part 2

YouTube Adds Analytics

YouTube has added analytics, and there are several features available.

  • A Quick Overview: A new overview provides all of the information that you care about quickly, while also enabling you to easily access more detailed information.
  • More Detailed Reports: Analytics now includes more detailed statistics so that you can have a more precise understanding of your content and audiences.
  • Audience Builders: Discover which videos are driving the most views and subscriptions.
  • Audience Retention: See how far viewers are watching through your video in the new audience retention report.

Check out the YouTube Analytics page for in-depth details. 

And if you are using some new social networking tools that are benefiting your small business, please feel free to post in the comments below.

Social media marketing should be an important part of your small business marketing program, and I always recommend two strategies to keep it simple. 1. Keep your promotions, at least initially, to a minimum and instead provide helpful content for your potential customers. 2. Link your social marketing platforms together. For example if you are blogging about a new product or service, advertise a sale through your Twitter account, and use YouTube to further explain and market your product and/or service.

In today’s blog post, I will discuss using YouTube as part of your overall social media marketing strategy. YouTube makes sense for several reasons, but two of the most important reasons are that Google is adding more weight to YouTube videos in its search results in addition to the fact that users are often more likely to click on a video in the search results. Here are a few tips to get you started with YouTube.

  1. Use YouTube to promote your products and/or services but keep it largely informational. Provide helpful tips for your target audience to keep them coming back, and they will also recommend your videos to others.
  2. Keep your video short and to the point (generally a couple of minutes), and follow YouTube’s recommendations for video formatting.
  3. Just as I recommended doing keyword research in my last blog post, do the same with YouTube, and review similar videos via the search feature in YouTube and see what keyword phrases others are using.
  4. Once you have determined the correct keyword phrasing, use it in the YouTube title, description and tags. Do not resort to keyword stuffing, place your most important keywords at the beginning, and use the space allowed to accurately describe your video offering. In addition add captions to your videos.
  5. Link your YouTube video from your website, to your other YouTube videos, and from your other social media platforms. And as you begin to build your YouTube video offerings, consider creating a YouTube branded channel.
  6. Do not forget your call to action, and provide contact info in the video in addition to the video description.
  7. And finally just as you would analyze your website analytics, review your YouTube video analytics to see how users are responding to your videos.
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